Thursday, April 5, 2018

How Atlanta Total Merchant Services Work

By Jaxson N. Renderos


One of the biggest parts of owning your own business is how to collect money from customers. If you have a brick and mortar store, they may insist on paying with cash or debit, while some people stick to old fashioned checks. You must be able to accommodate them all if you wish to stay in business. That is why you need an Atlanta total merchant services company on your side.

Some customers may still use cash or checks, but the vast majority prefer to use their debit or credit cards. If you do not have a system to accept these, then you will likely lose business, which is another reason to use a merchant service to set things up.

For websites, a virtual system needs to be set up. This means good software that is secure, on a website that is also secure. A good merchant service can provide encryption that ensures your customer information is safe from hackers. The same program can also set up recurring billing in case the customer wants monthly or periodic deliveries, such as subscription boxes.

For physical stores, you need terminals and card readers. The newest card readers allow the customer to simply tap their card onto the electronic pad. Many buyers now have credit or debit cards with a chip in them that allows for more secure transactions, so your terminal should be able to accept these.

Before a customer can pay for their chosen items, you will need to ring them up. A merchant service can provide you with software and a computer system to do that. Or they can just supply the software, which you can install on your own computer.

You can have the absolute best payment system in the world, with the newest card readers, but to make them useful, you must get customers in the door. Loyalty programs are one way to reward new and especially returning customers. A good merchant service can help you establish a reward program, completely with cards or keychains they can show to get credit. Gift cards are another way to amp up sales, and your merchant services representative can help you get gift cards made, both physical and virtual.

As for checks, there is new equipment that can secure the money for you immediately. This helps ensure that no checks come back as unpayable. You can accept checks without worrying that they will be returned, which would cost your business a lot of lost time and money.




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