Tuesday, June 18, 2019

An Ample Supply Of Quality Produce Bags Will Encourage Sales

By Gregory Snyder


These days, shopper habits are changing for the better but in return, this type of shopper wants quality from their grocer. The organic food movement has made consumers more selective about the places where they buy edibles. Many feel that not all chain supermarkets are in tune with their changing eating habits or that they do not care. Grocers should take notice of how shoppers use produce bags and what they look for in their meals.

While some who know a store well will either get bags from the meat and seafood department, the bulk dry goods or chase a staff member down. However, the average shopper will just make do but this attitude should not be acceptable for management. They should realize that when consumers can get all they need from a single store, it can affect their bottom line.

Also, because more consumers are seeing the health value of eating more fresh vegetables, it helps to keep a nice supply of bags that will hold everything. This means keeping melons, squash, and other dense or heavy items intact. Not everyone wants to see that pricey honeydew floating around on the back seat floor after taking a sharp turn.

Then there are shoppers who are exploring how the produce section can help them to become healthier. This group may have common staples but maybe want to explore different types of fruits and vegetables or compare prices. Whatever the logic, no one should have to remember where they last saw the bags to hold produce.

This is why supermarkets and independent grocers need to get rid of flimsy bags that barely hold a couple of lemons. These are sometimes hard to open and do little to keep the produce below room temperature. Even worse, if a shopper uses these to buy a few of the same produce item and bumps into something, a bag that breaks easily can ruin everything.

Making a good impression on shoppers goes a long way. Everyone knows about the grocer that has a pristine image but exorbitant prices. However, shoppers somehow feel special from the time they enter and see the vast displays of food and nonedibles. While this may be the extreme end of the grocery shopping experience, it takes just a small gesture to get attention.

If the people who manage the produce section see that a lot of salads or sides for one tend to go quickly, there are ways to cross promote. Create signage that, or encourage employees to, mention companion items that make a quick meal. Many adults are health conscious but if they realize that they do not have to make an additional stop or cook an entree from scratch, the suggestion will be appreciated.

Stock clerks and managers should be in the habit of interacting with customers on a daily basis whenever possible. This allows staff to see what customers want and keep an eye on bags and elastic ties. Even if a store is not fancy, a personal touch, fair prices, and decent selection will keep shoppers returning.




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