Monday, November 28, 2016

What To Know About Johnson City Boutique

By David Howard


A boutique refers to a small store in which stylish fashion items are sold. The items are usually specialized too. The term boutique is a French word, with the meaning of shop in the English language. The French language in turn derived the term from the Greek language. In Greek, the term means storehouse. It was until in the late 1960s that the term began to be used in everyday English.

The use of the term in everyday English started at a time when London was a fashion capital in the world. Some of the most fashionable stores in London were found on Kings Road and Carnaby Street. The specialty of boutiques is in selling exclusive garments together with accessories that go with them. Any Johnson City Boutique stocks the latest trends in fashion. Items are of high quality and the costs are very affordable.

Among the items to expect in a boutique are belts, purses, stoles, foot ware, jewelry, caps, hair bands, and watches. Items in these stores are sold at exorbitant prices. It is common to find an item priced at twice the cost of the same item in a shopping mall.

Attendants in boutiques are either employees or owners. Boutiques may have only a handful of attendants because they are small businesses. Customer have to walk through and around the store to locate the items they want. Attendants may offer to help find what a customer wants. They may also be available to offer advice and to encourage customers to make the purchase.

Products in the store are usually arranged on shelves where they can be seen with ease. Also, it is common to see dummies dressed in garments and other items and place on display. This is a good strategy in this industry because people are usually attracted to what they see. When one sees an item that is well-fitting on a dummy, they are tempted to ask the price and possibly purchase it.

No price tags are attached on items sold in boutiques like it is done in shopping malls and supermarkets. One needs to have a chat with the store attendant to know how much various items cost. A categorical method is used in the arrangement of items. Usually, the stores have sections, with each section holding a given line of products such as menswear, women wear, or kids wear. Product specialization is also common in boutiques.

Specialization is very common in this line of business. Some of the areas of specialization include novelty items, t-shirts, beachwear, tuxedos, handbags, watches, lingerie, vintage, sunglasses, shoes, and accessories among others. The business entails a relatively high initial capital, which may be obtained by getting a bank loan or using personal savings.

One should expect to make small profits or losses during the first few years or months of establishing the business while it is still picking up. One can expand the business by opening additional stores when the first one picks up. It is also possible to sell franchises if one has a strong brand.




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