B2B, or business-to-business, is one of the most commonly used marketing strategies today. The idea of selling products and services to businesses that require them makes sense, and the results that it can yield are nothing short of remarkable. However, it's important to be mindful of B2B information that isn't entirely factual. Here are most common Long Island advertising myths, as far as B2B is concerned, and the truth behind them.
"My business doesn't require social media." If you think that social media isn't needed, your B2B efforts will fail before they have the chance to get off the ground. According to companies such as fishbat, social media is one of the most pivotal tools of any marketing strategy. Not only do websites like Facebook, Instagram, and LinkedIn connect businesses to their audiences, but they can help in terms of boosting sales. It's a simple matter of how these platforms are used.
"Posting any old content to social media will do." While it's important to keep your social media accounts updated with content, you shouldn't post anything that you'd like. First, your content should be relevant to your brand and the industry you work in. Second, it should be high-quality; duplicate content won't do. These are just a few rules to follow when it comes to content on social media. They will make all the difference when it comes to your B2B success.
"I have B2B, so I don't need B2C." You shouldn't write out the latter so quickly, as it may be effective when used with the former. It's important to note that these strategies focus on different groups. While B2B is more of a business play, as covered earlier, B2C is tailored to individuals. What this means, in theory, is that when these strategies work together, you will be able to reach more prospects than you would have otherwise.
"B2B is all about selling products and nothing more." Even though this is the end game, ideally, it's far from the only aspect that matters in B2B. What about social media, which we touched on earlier? How about web design, which not only plays into a company's brand but the user experience that the average user will have? B2B is surprisingly layered, so don't make the mistake of assuming that sales are all that matter.
"My business doesn't require social media." If you think that social media isn't needed, your B2B efforts will fail before they have the chance to get off the ground. According to companies such as fishbat, social media is one of the most pivotal tools of any marketing strategy. Not only do websites like Facebook, Instagram, and LinkedIn connect businesses to their audiences, but they can help in terms of boosting sales. It's a simple matter of how these platforms are used.
"Posting any old content to social media will do." While it's important to keep your social media accounts updated with content, you shouldn't post anything that you'd like. First, your content should be relevant to your brand and the industry you work in. Second, it should be high-quality; duplicate content won't do. These are just a few rules to follow when it comes to content on social media. They will make all the difference when it comes to your B2B success.
"I have B2B, so I don't need B2C." You shouldn't write out the latter so quickly, as it may be effective when used with the former. It's important to note that these strategies focus on different groups. While B2B is more of a business play, as covered earlier, B2C is tailored to individuals. What this means, in theory, is that when these strategies work together, you will be able to reach more prospects than you would have otherwise.
"B2B is all about selling products and nothing more." Even though this is the end game, ideally, it's far from the only aspect that matters in B2B. What about social media, which we touched on earlier? How about web design, which not only plays into a company's brand but the user experience that the average user will have? B2B is surprisingly layered, so don't make the mistake of assuming that sales are all that matter.
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For more information about B2B, as well as digital marketing, please consult fishbat.
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