Saturday, September 9, 2017

Why Long Island Advertising Agencies Should Note Linkedin Native Video

By Rob Sutter


Recently, LinkedIn unveiled its new native video feature, which is a notable addition to be certain. While other social media networks have implemented said feature in some form or another, it seemed like LinkedIn was left out. Fortunately, the largest social media platform for professional now has its own way to let people shoot and post their videos. Here is why Long Island advertising agencies should be able to note it.

During the middle of July, LinkedIn native video was rolled out onto the social media network's app. Much like how Facebook does native video, LinkedIn users will be able to record footage either horizontally or vertically. From there, the content can be directly uploaded to news feeds. Furthermore, videos can be as long as 10 minutes each, though going that long isn't recommended. This is just a brief overview that the likes of fishbat can offer.

To say that this feature matters would be an understatement, especially in the mobile world we live in today. After all, Long Island advertising agencies can attest to the importance of smartphones and the collective role they play in society. Without them, we aren't able to access information as easily or communicate with those we're close to. Video is engrossing, so it should come as no surprise that LinkedIn would get onboard.

What could LinkedIn native video mean for B2B, though? LinkedIn has become synonymous with B2B capabilities in recent years, but it's clear that there is more potential to be realized. This might be where the aforementioned service comes into play. Not only does video have the potential to highlight the offerings of various companies, but it's likely that more people will inquire about what they have seen. Needless to say, this can help others maximize their B2B efforts.

As you can see, there is much to know about LinkedIn native video and what it might be capable of in the future. The largest social media network for professionals has seen numerous changes as of late, including those made to its desktop layout. It would make sense for video content to be the next section to focus on. If LinkedIn users take the time to learn about native video, they are likely to see the value it possesses.




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