Saturday, December 30, 2017

How Online Marketing Companies Approach New Year's

By Paula Hess


New Year's is one of the most exciting times of the year, not only for individuals and families but businesses as well. For the latter, this is where New Year's advertising should be discussed. Depending on how this endeavor is tackled, it can yield positive results, not only for a few months but years to come as well. For a better understanding of how to excel at this endeavor, here are a few tips that an online marketing company can provide.

New Year's advertising can be done by showcasing giveaways, which the likes of fishbat.com have been able to run in the past. Giveaways are great at getting the larger audience involved, as it doesn't cost them anything to do so. Furthermore, if the giveaways in question are appealing enough, they can drive social media engagement to levels that online marketing companies can approve of. For those that are planning on getting the most out of New Year's, this is a great place to begin.

Next, if you have upcoming products to show off, there's no better time to do so than New Year's. After all, you'll want to draw attention to what you have to offer in the future, whether you're involved in tech, fashion, food, or some other industry entirely. You can do this with posts that feature high-quality photos and videos. The more that you draw attention to the products in question, the likelier it is that people will want to buy them once they release.

Finally, if you're planning on using social media during New Year's, make it a point to encourage conversation. You can do this by going on Facebook and asking your target audience a question related to your products. If you don't want to do this, simply look at what your audience is interested in and work off of that. When you can get people engaged, as opposed to having them look at posts and then forget about them seconds later, it has a sizable impact from a marketing standpoint.

Have these ideas inspired you from a New Year's marketing standpoint? There are different times of the year when business will be at a high level, meaning that you should advantage of these opportunities whenever they roll around. This is no different, so take these ideas into consideration when building new campaigns. Even if you only use a couple of these concepts, you'll be surprised by how much of a difference they can have.




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