Saturday, September 16, 2017

Increase Your Customer Base With EDDM

By Dennis Wright


Without a doubt, advertising plays a very important role in helping businesses grow. For decades, businesses have relied on different advertisement models to reach customers. The most common ones include television and newspaper ads. However, one form that is catching up pace fast is EDDM.

It is a method of advertising to targeted customers through the use of the United States Postal Service. Your business can grow in revenue by simply subscribing to an option that gives you access to new customers. The metrics that one uses to draw up a preferred audience include neighborhood, distance and income. It has proven to be a good model for growing businesses so far.

Key enterprises that may benefit immensely from this form of targeted advertising include gyms, dry cleaners, restaurants, moving companies, retail stores, auto repair shops, dentists and salons. Such enterprises normally generate insufficient revenue to book space for expensive ads in TV stations and print media.

To sign up for the service, you will first have to create an account with the United States Postal Service. The service usually operates merchant accounts for those who look to make money out of mail delivery. Next, you will be instructed to choose your routes. In essence, this is where you get to choose your target audience.

Fortunately, the postal service has created a mapping tool that can be used online by subscribers who want to have an easy time choosing routes. By using it, you should easily find the right routes to use for delivery within your area. If your aim is to get to a certain neighborhood for example, what you want is a short route to the place.

It is important to create a mailing piece as well. There are strict guidelines that must be followed when it comes to this. You can select from many designs available on the official USPS website. Just ensure you lay out your words in a manner that is clear and brief as you choose your design.

Finding a printing firm for your mail pieces is also a must. Luckily, there are a plethora of firms that offer printing services for a wide variety of formats. Your firm should help you with the design, printing and preparation of all your pieces.

Once everything is set, choose a day for the dropping off of your adverts. Your post office should have a list of dates when deliveries are made. Payment should be made before delivery nonetheless. Nowadays, online payments are accepted by the service. For convenience, make regular use of your credit card. When choosing the date for your drop off, be clear about your target destination and advert numbers.

A processing form must be filled prior to delivery. The form is important in guiding the postal service on the processing of orders. If you have a customer with a problem with targeted advertising in your list of recipients, ensure you include his address in the section left out in the form.

Once your adverts start hitting their targets, you should certainly see an increase in revenue. Some businesses even attest to double growth within a short time frame. If you want the best for your business, choose this model.




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