Thursday, September 29, 2016

Defining Influencer Marketing, With Long Island Advertising Agencies

By Paula Hess


In order to get the word out about a product or service, sometimes you have to rely on others. This is the root of influencer marketing, which is one of the most effective strategies for businesses to carry out. Long Island advertising agencies across the board have implemented it as well, but you might want to know what said strategy is truly all about. For those who would like to learn more about influencer marketing, make note of the following details.

Influencer marketing is defined as the strategy that uses influencers, as opposed to direct conveyance, in order to advertise. For those who do not know, influencers can be used to describe a number of people. Some companies might want to use their presidents or CEOs, while others might want to hire celebrities or other public figures. Whatever the case may be, this has become an effective strategy for Long Island advertising agencies.

One of the big selling points of influencer marketing, according to companies such as fishbat, is the way that it creates brand awareness. When you're able to put a celebrity or prominent figure out there, people are likely to pay attention. This is especially true if they continually show up, speaking about brands in positive ways. If nothing else, brand awareness will create impressions, which can then yield sales later on down the road.

Influencer marketing can also establish credibility for your brand. During the 90s, wrestling star "Macho Man" Randy Savage promoted Slim Jim for a number of commercials. What this did was put eyes on the brand, seeing as how Savage was an established name at that point. When you're able to bring credible names to the forefront, it builds credibility, which does nothing short of boost your brand in the future.

Lastly, did you know that influencer marketing might actually save you some money? The reason for this is that the aforementioned strategy doesn't use much time, but still manages to reach out to multiple people. To say that this cuts costs would be an understatement, which is especially beneficial for smaller companies with tighter budgets. Influencer marketing helps to keep expenses low, as you'll come to learn.




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